race car sponsorship proposal

L@Pk98ky lhhV^r=\qnx1ts[Cs7{X9ZOMz a5DILWZ!G*p *U;g&gze*^Mg R(U(r krdWRLn{Fu? It is not a donation nor is it a "favor". There is still intense competition, egos, and red mist, But its nothing like racing where your seasons funding and career is on the line. As long as you can provide value, youll go a long way. Take pictures of you, your team and your car. This might seem like a long process but it makes it so much easier to turn to those contacts when you need sponsorship or see an opportunity. 2011 team racing sponsorship proposal our desire. Simply putting a name out doesnt always mean it will come back as added revenue for a company. But avoid: Well done on getting to your first sponsor meeting! If theyre not quite right, ask yourself why. Her work has appeared in the "Princeton (N.J.) Packet," "Destinations" magazine and in higher education publications. Work from the outlines you prepared to include all of the important details. This deck can help spark conversations that eventually lead to a sponsorship proposal. The Electric Vehicle Sports Racer (EVSR) is an innovative new fully electric race car designed, created, and campaigned by the team at Entropy Racing with the goal of creating a full series of . How invested will they be in the sponsorship's success. But there are two big things that help you find success. And the best person is always the decision maker: the person who has an interest in what you have to say and the authority to make things happen. Go in with no agenda, otherwise, itll come across as disingenuous. Description: Thank you for your interest in sponsorship from Summit Racing Equipment. Following Up Your Sponsorship Proposal; Motorsport Sponsorship Guide Finding sponsors and making it to a racing grid year on year, or for the first time, can be a very daunting prospect and is more important than simply offering logos on your livery design. There are so many businesses with sponsorship programmes. One of the first things a prospective sponsor will do is check out your social media accounts. Moreover, you will further get an idea about what a racing sponsorship proposal is and how to create one. 19 0 obj Automotive Sponsorship Proposal Details File Format MS Word Apple Pages Google Docs Download 2. Make your direct pitch. Sign it in a few clicks. That said, it is not always clear how sponsors will evaluate a sponsorship's ROI and it is not uncommon for the same sponsorship assets (=bits you can offer to sponsors, like branding rights, direct selling opportunities etc) to be valued differently by different sponsors. <> ]Ak#5MI/:qY'OTf{yU -OFyb8 h `'( (Z}+@% zAeZ7 Lo 00g` C pfY[ ]^D Answering that question well will allow you to: Usually, in order to answer this question, it helps to conduct some kind of audit of your sponsorship assets. Are you going to help that business make more sales? When writing your sponsorship proposal, you have to tell your sponsor what kind of event you are planning. Increase sales? First, provide a history of you and your racing team. Fast Feb is back but its looking a little different for 2023! stream This is why: Keeping that in mind, if it comes down to a price negotiation, your first instinct should be to try to increase sponsorship than dropping your sponsorship price. Of course, there are bonus points if you can build a loyal, engaged audience but they are other ways to secure sponsors too. In short, have a solid plan (a sponsorship proposal) for how you will BOTH benefit from any sort of partnership. Make sure youre emailing (or messaging) the decision-maker directly rather than using a generic email address. Announcement [Event.Name] (Event.Date) (Event.Location) In this article youll learn how to establish yourself in a way that makes you stand out over other racing drivers, the basics of sponsorship in motorsport, what works and what doesnt, the kind of research you need to do before you pitch for racing sponsorship, how to build relationships with potential sponsors, how to send a pitch email, and how to get your sponsors to renew. Club racing (SCCA, NASA, Licensed Enduro series, etc) is considered the Entry Tier. For example, if youre outgoing, love fitness, and do a lot of drifting, your presence on social media is going to be very different from someone who is a property developer moving through single-seater racing. Getting a renewal for a second year comes down to one small thing: Did you help your sponsor reach its goals? Have a question? It is a sales document designed to persuade and convince that prospective sponsor why they should invest in their event, initiative, fundraiser, or program. 01. Racing Mentor offers a motorsport proposal template thats editable in Keynote and PowerPoint but its not for everyone. Therefore, it is perfect that you simply find contacts with the product, communication, business improvement, sponsorships, marketing, and the model. Limit the history to no more than two typed pages. If you let racing get too close to Work all the fun goes away. Auto Sponsorship Proposal moorespeed.com Details File Format PDF Size: 298 KB Download 3. Part 2, The 17 BIGGEST mistakes you can make with your brakes on (And off) track, Also something conspicuously absent from club racing, Click HERE To see more posts by No Money Motorsports, How to go RACING 4 Popular paths to earning a competition racing license. If you dont know what kind of content youre going to put in your proposal, the Racing Mentor template has guides and sample content to help you get it right. Sponsorship can come in a number of flavors, depending on the form of contributions the sponsor makes to the race. Being a part of racing brings great value, and Supporting Sponsorships are a great way to dip a toe in the water of racing without too much risk. So, this section must clearly answer the sponsors potential question which is What is in it for me? If the potential sponsor is satisfied with the answer to this question, it is highly likely that it will agree to the sponsorship. 0000001257 00000 n You can customize the colors to match your company's brand. Many more also emulate a classic livery because it looks really cool, without any form of compensation. endobj Some basic terms and conditions are: In the end, leave some space for the signatures of the representatives of both parties to the sponsorship agreement. Present the benefits you offer clearly and simply. Go more into depth with your research to get a sense of their specific goals. Tell us about the class you run. It must be fairly obvious from everything we've discussed so far that retaining a sponsor is a lot easier than gaining one. w$ 4iw*\xKLZwI[}K|=Q|>W`! The easiest way to get motorsport sponsorship is to build a network. If you're already using a project management tool, like Asanaor Basecamp, to plan your race, set up a new or side project for your sponsorships. If you'd like to see examples of the pages in the Racing Mentor sponsorship proposal template, take a look . Sell yourself, but do not offer things you cannot deliver, such as offering to feature the sponsor's logo exclusively if you are reaching out to other potential sponsors. Your sponsors would base their decision on how you're going to help them in exchange for their support. Consider what will be most impressive to the types of sponsors you want to target. 0000000839 00000 n The hard work comes into sitting down and going through these steps. In your sponsorship project, do the following: If you don't use a specialist project management tool, you can set everything up on a spreadsheet with different tabs for different sponsors. Yet you can derive nearly all the same benefits. Even at the pro level, the work, luck, and talent required to make a career is astronomical. Expand awareness of their product? re*6;Eoqb1tnhzu j{IHa$~]8R6.Vw|D,qn"Q7li~=h;n"Q7YG:AZ|j_QlYG: f.c|fi~ F-f.c|5q>56,qn"Q7lx+h;n"Q7YG:AZ|j_QlYG: f.c|fi~ F-f.c|5q>56,qn"Q7DEPc,z3s(eT}HHFGM8+A9"3z]8k7v(D{Yz3.)^q-yuOR. From NASCAR, to Club Racing, to go-karting. The Moral of the story: Dont expect to go club racing and find a ton of sponsors to pay for your hobby. These are great places to start. Tallulah Philange has worked as a journalist since 2003. Focus on the businesss goals rather than your life story. :Us&4h[W)0PrysM~;Dy,GLZpb>fJ#u\:rV.BPsGG2 &11f'QO)KA4WO6ORej[d\KxgsugUucdM* C6bOG'+$(}>g$7fcT-?%tLRO7&J|t4hQ+h;M>>+/~ Here's what your proposal should include: A really easy way to extract demographics information for your audience it to use your website's Google Analytics data or Facebook's Page Insights for your Facebook page. In short, have a solid plan (a sponsorship proposal) for how you will BOTH benefit from any sort of partnership. Share your form with others. People regularly contact him asking for free parts in exchange for running a couple stickers. You are welcome to submit a sponsorship proposal for review to the following address: Summit Racing Equipment Attn. The bottom line is that sponsors will have specific business objectives they hope to achieve through a sponsorship agreement. But blowing it at this stage for lack of attention to your sponsor's needs would be the real waste of time. It will be worth it. 2. Once youve got an idea of this, think about the features youll offer to help a business reach its goals. You will use that information to get back to your sponsor with a winning proposal. Helping race directors share expertise and learn from each other is a big part of what we do. Building relationships can take a number of different forms: You might be going to networking events to build relationships with local business owners. The design proposal sponsorship is easy edit in InDesign. 0 The objectives for your first contact with potential sponsors are to (1) come across as a credible partner and (2) secure a follow-up meeting or call. Podcast 032: How to Maximise Opportunities on LinkedIn, Podcast 031: How to Make a Winning First Impression, Podcast 025: How to Make the Most of LinkedIn, Podcast 010: Why Business-Minded Drivers Succeed, Get Paid to Race pages: 107-114 and 129-132. These are generally labor services vs paying cash or parts. endstream endobj 69 0 obj <> endobj 70 0 obj <>/ProcSet[/PDF/Text/ImageC]/XObject<>>>/Rotate 0/Type/Page>> endobj 71 0 obj <> endobj 72 0 obj <>stream Sure theres potential for tax write-offs and creative accounting, but dont bank on any of that. It is obvious that every sponsorship is made with the viewpoint of getting benefits in return. F1 and NASCAR have lucrative TV deals and sell out stadium seating with exorbitant ticket prices club racing may have incredibly competitive (and more pure, IMO) racing, but even with free admission there are never more than a few people in the stands (Who are almost always drivers in other classes, crew, or people directly related to drivers). As a racing driver you are focused, talented and ambitious in something you love to do . If you can't use either of these for whatever reason, the next best thing would be to use Facebook's Audience Insights tool. Step 2: Write a two to three paragraph of your opportunity. 1110 7I@5n3'~F4Ea Y}l.kZxsBH\b;vaMwvwWqu'_P\>v9$jdH&HGoJF4FD@np=iU'Eht8zst- i[mZx*4gI" ^ @JiA Be sure to include a call-to-action so the decision-maker knows what you want them to . This presentation is designed to provide a first look into the demographics, fan base, consumer loyalty, and buying power of the Rally Racing fan. Proposal for auto racing sponsorship by moorespeed race engineering 2131 theo drive austin texas, 78723 512.474.7223 www.moorespeed.com. Click on the fillable fields and add the required data. Consider yourself as a marketing agency pitching to a business. This is where your niche makes things easier. Create a clear list of features and benefits that you can pick and choose from. Collect this information together when it comes to talking about renewal. Download Its about being a christian role. The experience gained is certainly valuable, but there arent any NASCAR Scouts at club road racing events, and IMSA teams wont be impressed if you finish mid pack of a 5 car field. Race Directors Hub. 2011 Team Racing Sponsorship Proposal Our desire . Your job in sponsorship, as the so-called rights holder, is to leverage all sponsorship assets (=things the sponsor may be interested in) in your property (=your race) in the service of the sponsor's commercial objectives. Here's a Pro Tip: look at the other karts on the track to see what kind of sponsorships they have and then take note of it. Posted on January 12, 2023 by admin. Take notes. It has to be filled-out and signed, which is possible manually, or with a particular solution like PDFfiller. Dont skip this step because it could be the difference between no reply and a career-changing sponsorship deal. Sponsorship is not charity. Available on your favorite podcast player. This kind of branding will make you more recognisable. This basically means compiling as comprehensive a list as possible of all the things you can offer that a sponsor may take an interest in. Don't ask yourself "How low should I go?" What is the sponsor trying to get out of a potential sponsorship of your event? Target local businesses first because it is unlikely that unknown racers can score major sponsors at first. Take a look at this blog post for an updated list. Head Start is our industry podcast, delivering in-depth content on anything cool happening in the When he would ask them what their plan was to earn him enough business to offset his costs, they were often dumbfounded or would reply, frustrated, that theyll obviously display his stickers! Your pitch emails need to work really hard for you if your proposal doesnt include any kind of value proposition or information on how youll help a business reach its goals. How will the person opposite you stand to gain from the sponsorship? It is a document that seeks help from sponsors to help them with their racing careers. The term influencer is relatively new, but the concept has been around for advertisers for a long time. About Blog Sponsorship Contact Site Map If you are interested in receiving product sponsorship, please mail your resume, including your background, special accomplishments both on and off the track and your racing schedule, along with all contact information (address, phone, email address) to: K1 RaceGear Attn: Sponsor Include contact information on the introductory letter and proposal. If you have any comments or suggestions for improving our race sponsorship guide, we'd love to hear them. Unless you are approaching a major sponsor, do not ask for your total racing costs -- potential sponsors are likely to balk and deny your proposal when faced with large sums. %PDF-1.4 % This will be key in making sure theyre happy throughout the year. advertising would be on a very exclusive race-car, seen at Western Springs, Huntly Speedway, Stratford Speedway and other New Zealand Speedway tracks, car shows, promotional events and community appearances. If you check out Crapcan, Club, and even Entry-Pro there generally arent anyone in the stands that arent family, friends, or crew. s !1A"3Qa5RSTrt#$2BqUb Everyone from the outside thinks that everyone racing cars has sponsors. ezQ7sg>b{a%YfQLQWHOq!>M=k/j d54mdfeW7AFRUz:rMa*/oL9 w4P5 ys"[Su)r}f$srq Always be thinking of ways to reach new people. hb```"gVa1G2S\Z&80~QRse Use a phone line that you are primarily responsible for answering, such as your cell phone, so calls are not missed. Think of it more like a sales deck. Many people think sponsorship is easy: Sponsorships are not charity. <> And with that, extraordinarily expensive (Hundreds of thousands PER weekend) to compete in with any shred of competitiveness. Some features will have numerous benefits. If you want to run in one of the very few racing series that do get sponsors and prize money? Before you even consider approaching a sponsor, put together a sponsorship . vve A section about the car your drive. Edit your sponsorship agreement team online. Everyone from the outside thinks that everyone racing cars has sponsors. stream Christopher hogan & team hogan racing sponsorship packages i. Download Proposal for auto racing sponsorship by moorespeed race engineering 2131 theo drive austin texas, 78723 512.474.7223 www.moorespeed.com. trailer Without sponsors to impress or big prize money to win, were racing simply for the fun of it. Racing Team Sponsorship Proposal verrazanobikes.com Details File Format PDF Size: 31 KB Download 3. Blanket emailing everyone in your local area wont work, so you need to put a little time into researching relevant businesses. Im not saying that lucrative club racing sponsorships are unheard of, but if you ask the random driver with a business name on their car, they typically arent taking a huge check to have the name on their car. You might be getting involved in discussions on LinkedIn. Keep this in mind with everything you do regarding sponsorship. %&'()*46789:CDEFGHIJVWXYZcdefghijsuvwxyz ? Do your posts get engagement? Strongly Agree 78.60%. Use all forms of media to showcase who you are: text, photo, audio, and video. (Sponsorship activation involves all the initiatives the sponsor would undertake to best leverage the sponsorship assets you offer, e.g. Although it is tempting to spend your first meeting with the sponsor pitching your event to them, try to resist the temptation and instead use the meeting to understand what the sponsor's objectives are. The sponsor's eager and you know exactly what they're after. Philange holds a Bachelor of Arts in print journalism from American University and a Master of Arts in communication, culture and technology from Georgetown University. Understand the sponsorship process first. 0000054763 00000 n Learn about the business field to approximate how much revenue the sponsor brings in -- you want to be reasonably sure the organization can afford what you are asking. Use your market research data to request a feasible amount. Businesses who sponsor drivers will pay money or provide free (or more likely, discounted) parts, expecting that the advertising you do for them will earn back their investment and then some. Racing Sponsors. This tool allows to fill out any PDF or Word document directly from your browser (no software . These are usually negotiated by the club themselves, not the individual so consider them Free on your own legwork side. 20+ FREE Racing Sponsorship Proposal Samples in PDF, Download 26 BEST Baseball Scoresheet Templates [PDF, EXCEL, WORD], Professional Apology Email to Customer Templates, Tips for Writing a Memorable Farewell Email with FREE Templates, Writing a Kind Job Rejection Letter [FREE Samples in Word & PDF], How to Write an Open House Invitation Email (with Samples), 16+ Official Statement of Account Templates [in Excel & Word], Writing a Formal Letter to Request Raise in Salary (FREE Templates), Local Racing Tournament Sponsorship Proposal Sample, Individuals Racing Sponsorship Proposal Sample, Racing Sponsorship Proposal Request Sample, Electrifying Racing Sponsorship Proposal Sample PDF, Special Racing Sponsorship Proposal in PDF, Motor Sport Sponsorship Proposal PDF Sample, Simple Racing Sponsorship Proposal Sample, Off Road Racing Sponsorship Proposal Document, How to Write an Effective Racing Sponsorship Proposal? Dont be afraid to think outside the box you dont have to do what every other driver has been doing for all of time. And yet, many sponsor stickers are from drivers who just like and want to support a specific brand or business without necessarily being compensated. The same goes for most forms of Motorsports, whether its Drag Racing, Oval Track, Autocross, etc. Partnership is the key word here, treat it as a partnership, not a sponsorship. Dear Sponsor Man, Can you sponsor me? How much work will be involved on your end in delivering on the sponsorship? "The Forms Professionals Trust . Feel free to email jess@racingmentor.com.